I've always loved telling a good, factual story.
My career has morphed from journalism into survey research but fundamentally I've been doing the same thing all along: trying to ask good questions and marshal the answers to not just report information but reveal insight into the world around us. I see sound survey research as a natural extension of journalism, allowing us to quantify knowledge about people's attitudes and behaviors in ways that, even in this brave new world of Big Data, other methods cannot.
The overlapping threads of my career allow me to provide unique value to my clients:
- My survey research experience - many hundreds of high-profile exit polls and other non-partisan surveys, largely (but not only) public opinion polling for major news and public affairs organizations.
- My journalism background - a progression of diverse roles and assignments in 24 years at The Associated Press including reporting, editing and database-backed website work on some of the biggest stories of the day.
- Details of my work (C.V.): a comprehensive, selected list
In my role as NBC News exit poll manager, on set at NBC's "Democracy Plaza" (Rockefeller Center skating rink), evaluating a rehearsal with polling correspondent Tamron Hall before the November 2012 U.S. presidential election. Photo: Courtney Kennedy
Site tour / next: my survey research experience